OK, front and centre, line up who wants to be Head of Sales? Just what I thought!  – Is there any more of a challenging role within an organisation? Managing clients and consumers across multiple channels, dealing with success, egos, personalities and complaints then weighted with responsibility of growth, is just some of the challenges your Sales Director has to deal with daily. The Sales Director should be strong enough to lead the organisation to achieve sales and revenue to plan – but what if sales don’t go to plan and your P&L takes a beating due to your competitor’s new product or technology? Suddenly you find yourself in the market with outdated USP and now your proposition looks tired and dated, how will you react? As a Sales Director, you’re taking charge of building, development and implementation of growth strategies. Assist the increase of product and brand awareness by working with your snr executive team on a realistic growth target. Noting targets will be filtered down to your sales team as KPI’s. Another requirement will be to implement client and product engagement as well as overall employee engagement to sales plan. As sales director you will have an eye to corporate global initiatives, adding culture is also critical then managing global compliance locally, is tough and challenging.